Ninja Nine: Update Your Database Weekly
Your Database Is the Central Nervous System of Your Business
Ninja Selling calls for five simple steps, update, add, delete, backup, and print, done every week, to keep your database complete and current.
Pulse Point HQ gives you a single filter menu that surfaces exactly what’s missing, so the habit takes minutes, not hours.
Start Cleaning Up Your Database Today
See every gap in your database in one place, and close it quickly.
What Does Ninja Selling Say About Updating Your Database?
Ninja Selling calls your database the central nervous system of your business, representing your relationships and standing as your most important business asset. Chapter 28 lays out five steps for keeping it that way every week: update, add, delete, backup, and print.
Updating covers the gaps: missing addresses, phone numbers, emails, birthdays, and anniversaries, along with any contact missing a relationship status or a recent conversation. Adding is just as important, capturing new contacts and new details the moment you learn them, so nothing slips through simply because it was never written down. Ninja Selling also acknowledges that contacts will naturally leave your database over time, and deleting is the step it names for that.
Backing up means exporting your entire database regularly, protecting years of relationship history from ever being at risk. Printing means keeping a current copy of your Hot List and Warm List with you at all times, ready wherever your week takes you.
Your Database Doesn't Decay All at Once
A database rarely falls apart in one dramatic moment. It happens slowly: an email, a property address, a home anniversary, or a birthday never gets added, and none of it feels urgent enough to fix today. Multiply that by every contact in your database, and small gaps quietly add up. Missing information means your auto flow or live flow isn’t happening at the frequency it should, and a database full of gaps can’t produce the same results a complete one would.
The problem is that finding what’s actually missing means exporting your entire database into a spreadsheet, then scanning row by row to figure out who’s missing what. That’s a lot of manual work for something that’s supposed to be a weekly habit, and it’s a big reason the habit gets skipped instead of done.
Printing your Hot List and Warm List has its own version of this problem. Most CRMs export every field they have, so a simple list of names turns into a spreadsheet with well over a hundred columns you never asked for. Wading through that just to get a clean, printable sheet of your leads is enough of a hassle that many agents stop carrying a list at all.
How Pulse Point HQ Keeps Your Database Current
See Every Gap in One Menu
Filter for missing mailing addresses, phone numbers, emails, birthdays, anniversaries, relationship status, and more, all from a single Update My Database button.
Turn Updates Into Live Interviews
Layer a 90-plus-day Last Conversation filter on top of any update filter, and every call to fill a gap counts toward your 50 live interviews too.
Preserve, Don't Delete
Mark contacts Not Applicable instead of deleting them, removing them from your sphere, postcard campaigns, and marketing filters while keeping the door open to bring them back.
Back Up Your Entire Database in Minutes
Export every contact and every field with a few clicks, so your relationships are never one mistake or one lost login away from disappearing.
Print Your Hot and Warm List, Ready to Carry
Easily export a clean, printable sheet of your Hot List and Warm List, with only the fields you want, easy to carry and easy to focus on, wherever your week takes you.
Keep Your Auto Flow Fully Enrolled
See how many contacts are missing from your postcard campaigns or your email marketing platform, right from your dashboard, and get them added quickly.
Pulse Point HQ is an independent database marketing platform. We are not affiliated with or endorsed by Ninja Selling.
Keep Exploring Ninja Selling
See how the 8×8 System comes together next, or head back to the full strategy overview.