Frequently Asked Questions
Got Questions? We’ve Got Answers!
1. What's included in my subscription?
Everything! Your subscription includes full access to our CRM and contact management system, automated postcard marketing features, monthly landing pages, client resources, special occasion tracking, and our complete tutorial library with 24/7 support. There are no feature tiers or hidden add-ons—you get the entire platform.
2. What's the difference between the Monthly and Annual plans?
Both plans give you identical access to every feature. The Monthly plan ($150/month) offers flexibility with month-to-month billing and no long-term commitment. The Annual plan ($1,260/year) requires one upfront payment for 12 months but saves you 30%—that’s $540 in savings annually. Choose Monthly for flexibility or Annual for maximum value.
3. Can I switch from Monthly to Annual (or vice versa) later?
Yes! You can upgrade from Monthly to Annual at any time and we’ll prorate your remaining monthly subscription toward the annual fee. If you’re on an Annual plan, you can switch to Monthly when your 12-month commitment ends.
4. Can I cancel anytime, or is there a contract?
Monthly plan subscribers can cancel anytime with no penalties or fees. Annual plan subscribers commit to 12 months of service. After your annual term ends, you can choose to renew or cancel. Either way, there are no hidden fees or surprise charges.
5. How does postcard pricing work?
The postcard marketing system is included in your subscription—you only pay for the physical postcards you send. Each postcard costs $1.15 + applicable sales tax (calculated based on your location).
Postcard mailings are finalized on the 20th of each month for the following month’s sends. Between the 21st and 25th, you’ll be billed for postcards going out next month based on your selected contacts. This gives you control to adjust recipients before billing. Postcards are automatically branded, professionally printed, and mailed first-class USPS. No minimums or commitments required.
6. Do I have to send postcards to use the platform?
No! Postcard marketing is completely optional. You have full access to all other features—CRM, landing pages, and business management tools—whether you send postcards or not. You control your marketing budget and can start or stop postcard sends anytime.
7. Can I choose which contacts receive postcards?
Absolutely. You have complete control over who receives postcards and how often. Choose specific contacts from your database and set frequency for each (0, 1, or 2 postcards per month per contact). You can adjust recipients anytime—add or remove contacts with a few clicks based on your budget and strategy.
8. What happens if a postcard is returned as undeliverable?
All postcards are mailed first-class USPS with return service, which means undeliverable mail is automatically returned to you. This helps you keep your CRM accurate and up-to-date—when you receive a returned postcard, simply update that contact’s information in your database. It’s a built-in way to maintain clean, current contact data.
9. Can I customize the postcards with my branding?
Yes! Both the front and back of every postcard are fully branded to you, ensuring maximum visibility with your contacts. The front features our professionally designed content (like our “Don’t Be Like Bob” series) along with your branding and a QR code with a call-to-action that links directly to your personalized landing page. The back includes additional branding space.
Each postcard includes three photo upload spots (perfect for your headshot, team photo, brokerage logo, or listing images) and customizable text fields for your name, contact information, tagline, and any required disclosures.
You can set your branding once and let it run automatically each month, or you can modify your postcard branding between the 1st and 20th of each month for the following month’s mailings. It’s completely up to you—set it and forget it, or tweak as needed.
10. How long does it take to get set up?
Most agents are up and running in 30 minutes or less. Our guided setup walks you through account creation, uploading contacts, customizing your postcard branding, and selecting your business activities. You don’t need any technical expertise—just follow the simple prompts and you’ll be ready to go.
11. How do I upload my existing contacts/database?
You can upload contacts in two ways: import them all at once using a CSV file (we provide a template), or add them individually as you go. Our system includes household sorting and flexible organization tools, so you can structure your database in a way that makes sense for your business. Step-by-step tutorials guide you through the entire process.
12. Do I need any technical skills to use PulsePoint HQ?
Not at all. PulsePoint HQ is designed to be simple and intuitive—no technical expertise required. If you can send an email and browse the internet, you can use our platform. Plus, our tutorial library is available 24/7, or you can connect with our support team if you need any help along the way.
15. What are landing pages and how do they work?
Landing pages are professional web pages designed to provide genuine value to homebuyers and sellers in your database. Each month, we create a new landing page featuring educational content, tips, or resources. Your postcards include QR codes that link directly to these pages, and you can also share the links via email or social media. Landing pages help position you as the trusted real estate expert while identifying contacts who may be ready to transact.
16. Can I track which contacts are engaging with my marketing?
Yes! When someone downloads a resource offered through your landing page, you receive an email notification. This real-time alert helps you spot potential leads who are showing interest and may be looking to transact soon. Use these notifications to prioritize follow-up with contacts who are actively engaging with your content—catching them at the moment they’re seeking information.
17. What happens to my data if I cancel my subscription?
Your data belongs to you. You can easily export your database and all contact fields at any time. Time-stamped notes attached to contacts cannot be exported, so save any critical notes before canceling. We recommend exporting your data before your subscription ends to ensure you have everything you need. After cancellation, you’ll lose platform access, but your exported data is yours to keep.