Ninja Selling: Contact Formatting & F.O.R.D. Notes
Your Sphere of Influence Deserves a Better Home
Ninja Selling calls for you to keep essential information for every household in your database, from names and phone numbers to birthdays, anniversaries, and real estate holdings, plus ongoing F.O.R.D. notes.
Pulse Point HQ gives every one of these its own place, right where you need it.
Get Your Sphere of Influence Organized Today
Household contact records, pinned F.O.R.D. notes, and every birthday and anniversary, all captured in one place. Simple to access, easy to export, and ready to become your greatest business asset.
What Ninja Selling Says You Need for Every Contact
Ninja Selling calls for essential information on every contact: names, phone numbers, and emails for each person in the household, plus a mailing address and key dates like birthdays, wedding anniversaries, and home anniversaries. From there, F.O.R.D. notes track Family, Occupation, Recreation, and Dreams, along with a household’s current real estate holdings, so every conversation builds on what you already know.
This isn’t just recordkeeping. It’s what lets you walk into a conversation already knowing what matters to that person, so you’re relational instead of transactional. Ninja Selling ties this directly to chapters 24, 28, and 31 of the book, and to the F.O.R.D. questions you’re asking every time you have a live conversation.
The Trouble With F.O.R.D. and Database Formatting
A lot of CRMs live at one of two extremes. Some are too simple, with no real room to track the details that actually matter about a contact. Others overcomplicate things with fifty fields you’ll never use, built with no real thought for how you actually market to your database.
Then there’s the household problem. Most CRMs store contacts as individuals, but your sphere of influence is counted in households, not individuals. Splitting a household into two separate contacts makes even simple mailings more complicated than they need to be, and makes it that much harder to keep every person’s F.O.R.D. notes and key details in one place.
How Pulse Point HQ Uncomplicates Database Details
Organized by Household
Every record is stored as a household, not an individual, with room for one or two primary contacts. It's the format built for tracking your sphere of influence and marketing outreach accurately.
Every Detail in One Place
Every household record holds your essential contact details, birthdays, and anniversaries, right alongside space for unlimited, time-stamped notes as your relationship with that household grows over time.
Pin Your F.O.R.D. Notes
Save details on Family, Occupation, Recreation, and Dreams within every household record, then pin them to keep everything easily accessible. Update your F.O.R.D. notes in seconds the moment you learn something new.
Never Miss a Moment
Birthdays, wedding anniversaries, and home anniversaries are stored safely for every household. Instantly pull milestone moments from your dashboard, or filter to find every contact with an event in a given month or day.
Pulse Point HQ is an independent database marketing platform. We are not affiliated with or endorsed by Ninja Selling.
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