The Business BuildCreate a predictable repeat and referral business with database marketing.
We all know we should be marketing to our database. Most of us don't, at least not consistently. This class is where you stop meaning to and actually build the plan.
- Watch on demand
- Free Business Build Workbook
- Leave with your plan
Watch it on your schedule
- Register free below.
- Get instant access to the class and your Business Build Workbook.
- Watch when it works for you, and fill in your plan as you go.
Let's be honest with each other.
"You don't need another training that tells you your database matters. You already know. Every book, coach, and broker has said it. The hard part isn't knowing. It's doing it every month when deals, showings, and life get in the way.
So this class isn't about convincing you. It's about building a plan sized to your real week, one you'll actually stick with. Use our tools or don't. I built Pulse Point HQ because I needed it, and I'll show you how it works, but the goal is that you leave with your plan, whatever you run it on."
Why database plans don't stick, and what does
What usually happens
- Spurts of marketing followed by long stretches of nothing
- Good intentions, but no plan for how it actually gets done
- Too many tools and no routine to run them
- Chasing the next deal, method, or hype instead of consistently doing what top producers have proven works
A plan you'll keep
- Sized to your database and your actual week
- Automated impressions that run without you
- Personal moments scheduled, not remembered
- A short daily routine, under an hour
Leave with yours
You'll fill in the Business Build Workbook as you watch. By the end, you'll have each piece written down.
Do your database math
See what your database can realistically produce in a year. Want a head start? Run the calculator.
Define your relationships
Not everyone in your database knows you the same way. Some you're still earning business from, some will call when they move, some have referred you, and some refer you again and again. Define each group so you can market to each one appropriately.
Build your impression plan
Mix automated and personal impressions into a yearly rhythm of 40 to 52 per household.
Make it a daily habit
Turn the plan into 2 or 3 tasks a day that you can do in under an hour.
Pick your tools
Decide what runs your plan: what you already use, or something new.
Your workbook, done
A written plan you can start the next morning.
No "you have to do it our way."
A plan only works if you'll run it. Use a spreadsheet, your brokerage CRM, your own mail vendor, or Pulse Point HQ. I'll show you how Pulse Point HQ runs it start to finish, as one option. If something else fits you better, go with that.
Curious what your database is worth?
Run your numbers in four quick steps right here, then bring them to class.
Start with your numbers
Come ready to be honest with yourself
You don't need your contact list or a CRM export. You need three things.
Your sphere of influence count
Roughly how many households are in your sphere of influence right now. Count households, not people, so a married couple counts as one. That's the number your plan is built on.
What has and hasn't worked
What you've tried before, what you stayed consistent with, and what fell off. Your plan should keep the first and fix the second.
A business mindset
Are you treating your business like a business? That means reinvesting some of your proceeds into marketing. Without a marketing budget, no plan stays consistent.
Skip that investment and you'll be left chasing whatever falls in your lap, or prospecting hard to fill the gap. Come ready to decide.
This is the class where you make it happen.
Register and you'll get instant access to the class and your Business Build Workbook. Watch whenever you're ready.
- Free and on demand
- Bring your sphere of influence count, in households
- Leave with a written plan
A moment of truth before you start
Be ready to look honestly at what's working in your business and what isn't. If you've struggled to stay consistent before, figure out why. Your new plan has to account for it, or you'll end up right back where you started.
Then be honest about money. Marketing to your database works, time and time again, and yet most of us still don't budget for it. Are you ready to set aside part of every commission to market your business? If you're not sure it's worth it, run the calculator first and look at what your database could produce.
Keep the momentum going
2. Work it daily
Join free Power Hour on weekdays and knock out your tasks alongside other agents.
Join Power Hour →3. Join us, if you want
Get the full experience with Pulse Point HQ: a CRM built for database marketing, up to 24 automated postcard campaigns a year, and the materials to run your plan every month.
Join Pulse Point HQ →Frequently asked
Do I have to use Pulse Point HQ?
No. The plan works with any tools. We'll show you Pulse Point HQ as one option, and you decide what fits.
Is the class live?
No. It's pre-recorded, so you can watch it on your own schedule as soon as you register.
What should I bring?
Your current sphere of influence count, in households rather than people (a married couple counts as one), an honest look at what has and hasn't worked for you, and the workbook you get when you register.
Is it really free?
Yes. No credit card required. Pulse Point HQ was built by real estate brokers, and our favorite people are agents who open their minds and share openly with each other. This class is our way of doing the same: real value, freely given.
You already know you should. Let's make it happen.
Watch the free class and leave with a database marketing plan you'll actually keep.
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